Outside-In Strategic Advisory
Evolve without losing what makes your organisation matter.
Will Your Organisation Become the Next MTV?
Organisations rarely lose their relevance overnight. It happens gradually, as commercial pressures, inherited assumptions and short-term decisions pull them away from the qualities that once made them distinctive.
Human by Design offers independent strategic counsel to leaders, boards and organisations at moments of change.
The purpose is simple: to bring a fresh perspective into the room, reveal what may be difficult to see from within and help you move forward without losing your organisation’s essence.
MTV once stood at the centre of global music culture. Its move into reality television delivered short-term commercial success, but gradually disconnected the organisation from the identity that had made it iconic.
It is a powerful reminder that an organisation can continue operating while losing the meaning that once made it matter.
In this article, Mikhaël reflects on strategic conversations with MTV Europe, BSkyB and the Dutch ministry responsible for culture. Drawing on his earlier work as a creative strategist for global brands, he explores the value of an honest outside-in perspective.
Read the article: Will Your Organisation Become the Next MTV?
An honest perspective without a vested interest.
Outside-In Strategic Advisory is not a conventional consultancy process. There is no predetermined solution, standard framework or hidden sales agenda.
It is an open conversation that examines your organisation from the outside in. It connects purpose, identity, strategy, customer relationships, innovation and long-term relevance.
The aim is not simply to confirm the existing direction. It is to create the clarity and productive tension from which better decisions can emerge.
About Mikhaël Akasha
Mikhaël has worked as a creative strategist, innovation leader and problem-solver for global organisations and Fortune 500 companies.
His background includes renowned creative agencies such as KesselsKramer, Mother London and StrawberryFrog, with work for brands including Procter & Gamble, Coca-Cola and Eurostar. He helped create Somers Town, the award-winning Shane Meadows feature film for Eurostar, and has held strategic conversations with senior leaders at organisations including MTV Europe, BSkyB and the Dutch ministry responsible for culture.
Today, he works at the intersection of strategy, leadership, innovation and sustainability. Through Human by Design and his work in executive education, he helps leaders challenge established assumptions and design organisations that remain commercially vital, humanly meaningful and relevant across time.
Begin with a conversation
You do not always need another large transformation programme.
Sometimes you need an honest conversation with someone who can see the organisation differently.
What must your organisation become and what must it never lose?
For an independent strategic conversation, contact:
Mikhaël Akasha
mikhael@humanby.org