Human by Design is a platform committed to advancing human ingenuity for a rapidly changing century.

Founded by Mikhaël Akasha, the initiative operates at the intersection of leadership, strategy and innovation. Mikhaël serves as Innovation Lead and lecturer at the executive branch of Maastricht University School of Business and Economics, contributing to executive programmes including the Executive MBA, recognised among the world’s most sustainable business programmes and ranked #1 in Europe and Top-3 globally by Corporate Knights (2025).

Since 1997, Mikhaël has worked as a problem solver for Fortune 500 companies. He has led diverse, multidisciplinary teams and co-created world-class innovations, including first-of-their-kind solutions. In leadership roles, he supported the global evolution of P&G’s largest brand across more than 180 territories and delivered pioneering projects for brands such as Eurostar, Agnès b, Evian, France Telecom, Coca-Cola, and Sympany Foundation.

What distinguishes Mikhaël’s work is a rare synthesis. He bridges academic frameworks with indigenous wisdom and a refined understanding of the human energetic blueprint.

Through applied research, strategic design sprints, and real-world experimentation, Human by Design equips leaders and learners to upgrade how they think, collaborate, and create value in a rapidly changing world.

Within this ecosystem sits LifeWise™, a framework for life-serving innovation that expands sustainability beyond compliance toward material health, ecological coherence, and long-term vitality.

In recognition of its pioneering approach, Human by Design was named Most Innovative Education Advisory Platform 2026 at the LUXlife Leaders in Luxury Awards 2026.

Human by Design exists for one purpose:
to advance human potential by design.