The World Is a Shared Creation.
The future takes shape through what we create today.
Human by Design Named Most Innovative Education Advisory Platform 2026 By LUXlife
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Human by Design Named Most Innovative Education Advisory Platform 2026 By LUXlife *
Resonance by Design.
The world is a shared creation.
The systems we build shape the lives we live. The organisations we create influence how people think, work and relate. The innovations we pursue determine the future we leave behind.
Yet many of today's challenges are not caused by a lack of innovation, but by a lack of resonance.
Resonance by Design™ helps leaders, organisations, and learners align purpose, strategy, innovation, and sustainability into a whole that creates lasting value.
Because what we create, creates us.
When awareness guides action, innovation becomes more than growth. It becomes a force for human flourishing, business vitality, and ecological wellbeing.
Recognised as Most Innovative Education Advisory Platform 2026.
Life-Serving Innovation emerged in November 2025, following an Executive MBA programme I led at Maastricht University’s School of Business & Economics. During the sustainability module, industry leaders presented solutions widely celebrated as “sustainable.” Yet many were built on fragile assumptions: products were considered responsible simply because materials could circulate — even when those same materials were toxic to human health or ecologically degrading.
That dissonance became the catalyst for Resonance by Design™. A baseline that moves beyond optimisation and circularity to ask a more fundamental question:
Is this material, product, or business model designed for structural longevity?
Resonance by Design™ grounds the work to help organisations design products and services that hold across time.
You can explore the reflection article here
— Mikhael Akasha
Designed for Every Stage of Transformation
Training Leaders to Build Sustainable Change.
Human by Design underpins Resonance by Design™ because sustainability begins with human awareness.
At Maastricht University’s executive branch of the School of Business & Economics, Mikhaël leads and lectures in the Sustainable Future-Proof Business Model tracks, which have been ranked Top 3 in the world and #1 in Europe by Corporate Knights. His work blends academic frameworks with systems-based thinking, guiding MBA participants and senior leaders toward sustainability strategies that are both practical and life-serving.
Through this work, Resonance by Design™ takes shape as a baseline: sustainability becomes truly meaningful when it is shaped by aligned humans who take responsibility for the choices they design into the world.
Signals from the field
“Design determines impact.”
Research by the European Commission Joint Research Centre confirms that up to 80% of environmental impact is locked in during the design phase.
→ Insight: Impact is shaped before products, policies, or technologies exist.
“Purpose-led strategies outperform compliance.”
Findings from McKinsey & Company show that purpose-driven sustainability strategies outperform compliance-driven ones. But only when purpose shapes actual decisions.
→ Insight: Purpose without governance becomes theatre.
“Behaviour and culture matter as much as technology.”
Studies referenced by Gallup and Harvard University show that employee belief and cultural norms are decisive for execution, resilience, and innovation adoption.
→ Insight: Life-serving innovation shows up in everyday behaviour, not policy documents.
“Regenerative models outperform extractive ones over time.”
Longitudinal studies by the Ellen MacArthur Foundation indicate that regenerative business models deliver stronger long-term resilience, reduced risk exposure, and improved stakeholder trust compared to linear extractive models.
→ Insight: regeneration is not idealism, it is risk management.
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Jochem Visjager
“Working with Mikhael is refreshing. He has a very solid view on what's right and what's not, of what works and what doesn't. In an environment that exists mostly of doubt that's a nice compass to work with. Furthermore he's just a really nice guy.”
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Adriaan Wagenaar
“As a lecturer in business innovation, I came to know Mikhaël as an inspiring and passionate colleague. With visible joy, he brings his knowledge to life, often in original ways, offering real depth and conveying the material to students with clarity and engagement.”
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Bipasha Mookherjee
“Mikhael has been one of the best, bravest people I've worked for. He always inspired his teams to go above and beyond the brief. He is a true problem solver. His strategic thinking, out of the box creative solutions as well as his kind, thoughtful personality make him a truly inspirational leader.”
For keynote engagements, strategic sessions, or sustainability programmes, please contact Mikhaël Akasha directly.
Innovation transforms organisations. Healing transforms people. Visit cinmaya.com →
Contact
Email
mikhael@humanby.org
Phone
+31 6 2538 7828
Location
Heemstede, Netherlands | working internationally

