LIFEPROOF:

The Evolution of Sustainability.

Lifeproof shaped by Human by Nature.

Sustainability was never meant to be a checkbox. Nor a certificate. Nor a marketing layer. It was always the beginning of a deeper question:
Does what we create truly serve life?

A shift from reducing harm to generating vitality.
From circular economy to regenerative realities.
From compliance to coherence with the living world.
It asks us to design materials, models and systems for life to thrive across time.

This is sustainability matured.
This is design that protects what protects us.

This is Lifeproof.

“Lifeproof was born in November 2025, during an executive MBA program I led at Maastricht University School of Business & Economics. Throughout the sustainability module, I noticed bright, committed leaders from different industries share validated “sustainable” solutions with the students and myself. Many framed through the lens of circular economy. Yet as their case studies unfolded, something became unmistakably clear: the baseline on which these solutions were built were questionable. Materials that were toxic or non-biocompatible were presented as sustainable simply because they could circulate.

Good people, sharp thinkers, and genuine intention were all present, but the core assumptions were off. This moment of recognition became the catalyst for Lifeproof: a design principle that goes beyond circularity and asks a deeper question: does this choice, material, or model truly serve life?”

— Mikhael Akasha

Human by Nature is the foundation of Lifeproof, a reminder that true sustainability begins with the human who designs, leads, and decides.

At Maastricht University’s UMIO, the executive branch of the School of Business & Economics, Mikhaël leads and lectures in the Sustainable Business & Future-Proof Business Model tracks, which have been ranked Top 3 in the world and Number 1 in Europe by Corporate Knights. His work blends rigorous academic frameworks with systems-based thinking, guiding MBA participants and senior leaders toward sustainability strategies that are both practical and life-serving.

Sustainability becomes truly Lifeproof when it is shaped by aligned humans who understand the living systems they serve.

Training Leaders to Build Sustainable Change.

About Mikhael

Service Offerings

  • Lifeproof Business Model Sprint

    A rapid workshop to redesign value creation.
    Teams build future-proof, regenerative business models using clear tools, real cases, and structured innovation methods.

  • Lifeproof for Education

    Modules for BA, Higher Education (HBO), university, and executive programs.
    Custom-designed sessions that integrate seamlessly into curricula on sustainability, innovation, circularity, or systems thinking. Language Dutch or English

  • Lifeproof Executive Day

    A sustainability leadership intensive for executives.
    A one-day immersion into regenerative strategy, decision-making, and the role of conscious leadership in shaping sustainable futures.

  • Guest Lecture: The Evolution of Sustainability

    A high-impact talk for conferences and universities.
    A future-forward perspective on how sustainability must grow beyond compliance into regeneration and life-serving design.

  • Keynote: Designing for a Living Future

    An inspirational keynote bridging strategy, systems, and soul.
    Mikhaël Akasha explores how leaders can build organizations that align with human wellbeing and planetary boundaries.

  • Lifeproof Custom Program

    Tailored sustainability sessions for teams or institutions.
    Built around your context, challenges, and ambitions — practical, inspiring, and designed for immediate application.

“Working with Mikhael is refreshing. He has a very solid view on what's right and what's not, of what works and what doesn't. In an environment that exists mostly of doubt that's a nice compass to work with. Furthermore he's just a really nice guy.”

— Jochem Visjager

Contact

For speaking engagements, executive sessions, sustainability modules, or Lifeproof programs, contact Mikhaël Akasha directly.

Email
mikhael@cinmaya.com

Phone
+31 6 2538 7828

Location
Wittem
The Netherlands