Beyond Coaching
An invitation to experienced coaches, facilitators and practitioners
Trusted byIBM
fairphone
Webster University
Maastricht University
The bigger picture.
Everything is connected.
Before we talk about coaching, let's look at the world we are coaching in.
We are living through profound shifts in technology, ecology, work, identity and the ways we organise our lives. Yet many of the challenges that enter a coaching conversation are still treated as though they belong to one person alone.
Someone feels exhausted. A team struggles to collaborate. A leader cannot make progress. We might work on confidence, communication or resilience. And sometimes that is exactly what is needed. But what if the difficulty also lives in the relationships, incentives, assumptions and structures surrounding that person?
“Are we helping people become more resilient within systems that need to change or helping them participate in changing those systems?”
A wider field of possibility.
Coaches often see what others miss: the unspoken assumptions, the tension between aspiration and reality, the human story beneath performance. Yet many of the challenges clients bring into coaching cannot be resolved through individual insight alone.
They live in teams, decision-making structures, organisational cultures, service experiences and business models. Beyond Coaching explores three different ways to work with this complexity.
“From helping people navigate the world as it is, to helping them shape the world that could be.”
One bigger picture · Three different directions
Where do you want your practice to go?
Three pathways · Three different ambitions
These are early concepts, not finished programmes. Explore what resonates, challenge what doesn't, and help to shape an experience that genuinely serves practitioners.
Data That Tells a Story
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
The Invitation
The world is changing. Is coaching changing with it?
Beyond Coaching includes a Big Picture Briefing: a unique context-setting session that opens the field before the work begins. It bridges insights from science, ecology, and Indigenous wisdom. Together, these provide a broader lens for understanding interconnected systems, recognising patterns, and designing innovations that are both meaningful and regenerative.
This perspective is informed not only by contemporary research, but also by Mikhaël Akasha's years of learning alongside Shamanic teachers with lineages in New Zealand's Māori, Aboriginal Australian, and Native American traditions, including private teachings from a Wisdom Keeper from the notorious White Buffalo People. Rather than presenting these traditions as methodology, they serve as an additional lens that deepen observation, relationship, and our understanding of how lasting change emerges within living systems.
It connects global shifts, sustainability challenges, human behaviour, emerging technologies, organisational change, and future-facing perspectives into one living map. This gives participants a wider lens through which to see what is really at stake.
Pathway 01 · From individual insight to collective change
Coach to Change Partner.
Learn to work with the relationships, behaviours and organisational conditions that shape how teams and leaders actually change.
Who this is for
Experienced leadership, executive and team coaches who are increasingly asked to help with culture, collaboration, alignment and change, but want a stronger framework for working beyond the individual.
The shift
From “How can I help this leader perform differently?” to “What patterns, incentives, relationships and decisions must change across this team or organisation?”
What you will learn to do
Diagnose a challenge at individual, team and organisational levels without overclaiming expertise.
Map stakeholders, power dynamics, informal norms and systemic tensions.
Design and facilitate a team alignment or change conversation.
Co-create small behavioural and structural experiments with sponsors.
Define contracting, confidentiality, referral boundaries and measures of progress.
Proposed pilot
€1,950 excl. VAT / person
8 weeks · 6 live group sessions · 2 practice clinics · approximately 24 facilitated hours · 8–12 participants
We don't want to build another programme coaches don't need.
These are developed concepts, but still hypotheses. I want to understand which professional transition matters enough to invest your time, energy and money in.
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Consider the three emerging directions.
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Share what would genuinely make a difference.
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Help inform a small pilot shaped by real needs.
Help shape what comes next.
Which concept would most meaningfully advance your practice? What would make it worth your time and investment?
This takes around three minutes. Your responses will help us decide what, if anything, to develop and test.
Prefer a conversation? Email hello@humanby.org.
Choose Your Track
Fast Track — A powerful, practical one-day immersion
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The Fast Track is designed for professionals who want a concentrated, high-energy introduction to the Human by Design™ innovation approach.
In one immersive day, you will move through a complete innovation cycle: from challenge framing and insight discovery to ideation, prototyping, testing assumptions, and shaping a compelling innovation story.
You will learn by doing. Theory, tools, and frameworks are introduced only when they become useful, so every concept immediately lands in practice.
This track is ideal if you want to quickly strengthen your innovation mindset, experience the process, and leave with practical tools you can apply straight away.
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The Big Picture Briefing as a future-facing context setter
A live innovation challenge
Human-centred research and insight development
Problem reframing and opportunity spotting
Creative concept development
Rapid prototyping and assumption testing
Storytelling for innovation
Practical tools, canvases, and templates
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A sharper innovation mindset, a repeatable process, practical tools, and renewed confidence to move from complexity into meaningful action.
Slow Track — A deeper learning journey with personal transformation
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The Slow Track is for professionals who want to go beyond tools and develop innovation as a deeper human capability.
Across six immersive days, you will work with more time, depth, reflection, and integration. You will not only learn how to innovate — you will explore how you show up in uncertainty, how you make decisions, how you listen, how you lead, and how you create from a place of clarity.
This track includes the full innovation process, but adds a personal development layer that helps participants strengthen their inner capacity for change, creativity, resilience, and leadership.
Because innovation is never only about the idea.
It is also about the person, team, and system bringing that idea into life.
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The Big Picture Briefing as a deep future and sustainability lens
Systems thinking and sustainable perspective-building
Human-centred research and stakeholder insight
Design Thinking and innovation strategy
Business model innovation
Prototyping, validation, and experimentation
Storytelling, pitching, and strategic communication
Personal reflection and leadership development
Coaching, feedback, and integration
A deeper exploration of your own innovation style
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A more mature innovation practice, stronger leadership presence, deeper creative confidence, and the ability to guide meaningful change in complex environments.
Meet your facilitator
Mikhaël Akasha is a strategist, innovation educator, and founder of Human by Design™, where he helps leaders and organisations navigate complexity, design meaningful innovation, and create sustainable impact.
Over the past decade, he has guided transformation initiatives across higher education, healthcare, public sector organisations, defence, multinational corporations, and entrepreneurial ventures. His work brings together strategy, design thinking, systems thinking, leadership, and sustainability to help organisations solve complex challenges and build future-ready capabilities.
Mikhaël lectures on innovation, leadership, sustainability, and business transformation at Maastricht University’s School of Business & Economics, including MBA programmes recognised by Corporate Knights as #1 in Europe and Top 3 worldwide for sustainability. He also teaches as a guest lecturer at Erasmus University Rotterdam, Sri Sathya Sai Institute of Higher Learning and Webster University, bringing his expertise in innovation and sustainability to selected programmes and courses.
Before lecturing in academia, he worked in international innovation and brand strategy for Fortune 500 companies including Procter & Gamble and Coca-Cola, helping organisations develop new products, services, brands, and business strategies.
Alongside his professional career, Mikhaël has spent many years learning Indigenous wisdom traditions and energetic practices directly with Shamanic teachers from Māori, Aboriginal Australian, and Native American lineages, including private teachings from a Wisdom Keeper descended from the White Buffalo People. This offers another way of observing living systems, relationships, and change. Providing an additional perspective that informs the unique lens through which the Human by Design™ Innovation Lab begins.
Every framework, tool, and exercise shared throughout the Innovation Lab has been refined through years of real organisational work, tested with leaders, multidisciplinary teams, and students across industries, and grounded in the belief that meaningful innovation begins not with better ideas, but with a broader way of seeing.
Fast Track
1 Day
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DurationFocusPractical innovation tools and methods
Professionals wanting a powerful introduction
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Best for€777 excl. VAT
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InvestmentBig Picture Briefing, Innovation Lab, toolkit, lunch, refreshments
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IncludesSlow Track
6 Days
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DurationInnovation, leadership & personal transformation
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FocusLeaders, innovators and change-makers seeking deeper capability
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Best for€4,444 excl. VAT
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InvestmentBig Picture Briefing, six immersive lab days, leadership development, coaching, toolkit, lunch, refreshments & certificate
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IncludesUpcoming Open Labs
One immersive day (10:00 – 16:30)
Fast Track — 1 Day
Location
De Roos | Amsterdam Vondelpark (City Centre)
Maximum 20 participants to ensure meaningful interaction, coaching, and personalised feedback.
Group Size
Friday 13 November
2026 Dates
For organisations sending multiple participants:
3–5 participants: 10%
6+ participants: Contact us for bespoke pricing
Team Discount
The future belongs to those who can make sense of it.
Innovation is about asking better questions.
Seeing what others overlook.
Creating solutions that resonate with people, organisations, and the world around us.
If you're ready to move beyond frameworks and develop the mindset, confidence, and capabilities to lead meaningful innovation, we'd love to welcome you to the next Human by Design™ Innovation Lab.
Design differently. Think differently. Create what matters.

