LIFEPROOF

The Evolution of Sustainability.

Lifeproof shaped by Human by Design.

Sustainability was never meant to be a checkbox. Nor a certificate. Nor a marketing layer. It was always the beginning of a deeper question:
Does what we create truly serve life?

A shift from reducing harm to generating vitality.
From circular economy to regenerative realities.
It asks us to design materials, models and systems for life to thrive across time.

This is sustainability matured.
This is design that protects what protects us.

This is Lifeproof.

“Lifeproof was born in November 2025, during an executive MBA program I led at Maastricht University School of Business & Economics. Throughout the sustainability module, I noticed various leaders from different industries sharing validated “sustainable” solutions with the MBA cohort. Many framed through the lens of the circular economy. Yet as their case studies unfolded, something became unmistakably clear: the baseline on which these solutions were built were questionable. Materials that were toxic or non-biocompatible were presented as sustainable simply because they could circulate.

Good people, sharp thinkers, and genuine intention were all present, but the core assumptions were off. This moment of recognition became the catalyst for Lifeproof: a design principle that goes beyond circularity and asks a deeper question: does this choice, material, or model truly serve life?”

You can explore the reflection article here

— Mikhael Akasha

A black and white photo of a man with long hair and a beard standing outdoors in a field with cloudy sky in the background.

Training Leaders to Build Sustainable Change.

Human by Design is the foundation of Lifeproof, a reminder that true sustainability begins with the human who designs, leads, and decides.

At Maastricht University’s UMIO, the executive branch of the School of Business & Economics, Mikhaël leads and lectures in the Sustainable Business & Future-Proof Business Model tracks, which have been ranked Top 3 in the world and Number 1 in Europe by Corporate Knights. His work blends rigorous academic frameworks with systems-based thinking, guiding MBA participants and senior leaders toward sustainability strategies that are both practical and life-serving.

Sustainability becomes truly Lifeproof when it is shaped by aligned humans who understand the living systems they serve.

About Mikhael

Service Offering

  • Lifeproof Business Model Workshop

    A rapid workshop to redesign value creation.
    Teams build future-proof, regenerative business models using clear tools, real cases, and structured innovation methods.

    What you walk away with

    - A sharper understanding of the hidden patterns shaping your business model.

    - Practical deliverables: business model drafts, value propositions, next-step roadmap.

    - A renewed team mindset: rigorous, collaborative, curious, and aligned with a life-serving future.

    - A shift from “Is this sustainable?” to “Does this generate vitality?”

  • Guest Lecture: The Evolution of Sustainability

    A high-impact talk for conferences and universities.
    A future-forward perspective on how sustainability must grow beyond compliance into regeneration and life-serving design.

    What you walk away with

    - A talk that elevates thinking and awakens curiosity.

    - New frames for innovation, sustainability and human leadership.

    - Inspiration that encourages meaningful next steps rather than passive admiration.

    - A shared language for teams to build on after the session.

  • Keynote: Designing for a Living Future

    An inspirational keynote bridging strategy, systems, and soul.
    Mikhaël Akasha explores how leaders can build organizations that align with human wellbeing and planetary boundaries.

    What you walk away with

    - A tailor-made transformation pathway you can act on immediately.

    - Deepened collaboration across teams and layers.

    - A shared culture of courage, creativity and responsibility.

    - A long-term shift: from short-term efficiency to life-serving innovation.

The Approach

  • Jochem Visjager

    “Working with Mikhael is refreshing. He has a very solid view on what's right and what's not, of what works and what doesn't. In an environment that exists mostly of doubt that's a nice compass to work with. Furthermore he's just a really nice guy.”

  • Adriaan Wagenaar

    “As a lecturer in business innovation, I came to know Mikhaël as an inspiring and passionate colleague. With visible joy, he brings his knowledge to life, often in original ways, offering real depth and conveying the material to students with clarity and engagement.”

  • Bipasha Mookherjee

    “Mikhael has been one of the best, bravest people I've worked for. He always inspired his teams to go above and beyond the brief. He is a true problem solver. His strategic thinking, out of the box creative solutions as well as his kind, thoughtful personality make him a truly inspirational leader.”

Contact

For speaking engagements, sessions, sustainability programs, contact Mikhaël Akasha directly.

Email
mikhael@cinmaya.com

Phone
+31 6 2538 7828

Location
Wittem
The Netherlands